FOR SPONSORS & EXHIBITORS

The TV meets your Computer and the Internet enables Interactivity.

Enabling a long-lasting successful promotion
For event sponsors and exhibitors, virtual experiences enable a level of measurement and analytics far beyond what’s possible in physical tradeshows and events. Virtual attendee behavior can be monitored, sourced, and analyzed through a dynamic platform that allows immediate response and adjustment to content and promotional messages. And because virtual experiences are available around the clock as well as around the world, they typically achieve attendance levels not achieved by physical alternatives.

But new and emerging interactive technologies—combined with mass behavioral changes resulting from online social media platforms—have made virtual experiences more cost efficient, measurable, and effective as compared to their physical counterparts.

The superiority and increasing popularity of interactive virtual events and experiences is the result of new functionality and features that advance the experience between audiences (people) and products (companies.)

These interactive virtual experiences empower and elevate the connection and dynamic between all of the participants in a more exciting and profound way. From conference to desktop and mobile devices, through our productions, you now have the ability to connect with new audiences and customers in a more dynamic and profound way-live, as it happens, and on-demand---when they want, where they want.

Audiences are seeking relevant information while they download content, interact with participants, attend keynotes live and on-demand, and connecting directly with the manufacturers of products, service providers and discussing topics with their colleagues. Just about anything a visitor can do in a physical environment can be accomplished in an interactive virtual one. And since they are doing it in the comfort of their home or office, no one gets tired!

The opportunity: Immerse yourself in a highly effective promotional and educational experience with global results!

For virtual event attendees, interactive technology can effectively replicate a physical show experience in a number of key ways:

Event Registration – Like their in-person counterparts, virtual attendees can register online and review exhibitor lists and forums and attend keynotes, conference programs, topic sessions, and panels.

Show Environment – Virtual tradeshows can visually and dimensionally replicate classic exhibition structure. Visitors can navigate and explore halls, booths, auditoriums, and meeting areas as well as interact with other sponsors and attendees. They can engage with a booth or sales representatives, watch live and on-demand videos and demonstrations, download materials to their virtual event bag, and then review product or service information at their leisure.

Keynote Attendance – Visitors to virtual events can attend live and on-demand multimedia keynote presentations in virtual auditoriums and conference rooms.

More importantly, with a keynote speaker directly through a live chat system.

Networking – Just as physical show attendees have the opportunity to interact with each other live, visitors to virtual events can network through a live chat system at any point. They can see who is in the immediate area and invite other participants to engage in a one-to-one or one-to-many online chat or with a booth representative or speaker.

Tailored Experience – Virtual technology enables attendees to create a custom experience uniquely tailored to their specific knowledge, needs, and preferences.

They can self-select areas of interest and access content based on relevance and format preference.

Virtual event hosts and organizers can take advantage of the same opportunities for marketing and promotions to increase sponsorship and participation:

Event Signage – Virtual event hosts and organizers can create and offer premium locations for advertising and marketing visibility as part of sponsorship packages.

Pre-Event Marketing Sponsorship – Hosts and organizers of a virtual event can also offer tiered marketing sponsorship packages prior to the event.

Exhibit Hall Prime Location – A virtual event enables a uniquely flexible approach to dynamic design and configuration of halls that can accommodate a wide variety of exhibits, content, and audiences. Hundreds of different booth styles can be integrated into a single virtual experience. Like physical events, the strategic location, size, and prominence of the better virtual exhibits can command a premium among sponsors.

No Drayage, Shipping, Travel, Labor, Union, or Insurance Fees – Because there are no physical components, virtual events eliminate travel and hotel costs as well as all labor and union fees. Digitally-created virtual exhibits and content don’t require shipping, unloading, constructing, insuring, or storing. Beyond simple update and maintenance, virtual exhibitions are always available and are never “torn down.” And key assets can be reused for future shows.

On-the-Fly Control of Promotions and Messages – Virtual event hosts and organizers can change content and promotional graphics and signs throughout an event on-the-fly. This provides true control in creating and directing event flow and driving participation at strategic points to elevate and sustain audience interest.

Effective and Continuous Analytics and Metrics Reporting – Beyond simple attendance, qualitatively measuring visitor behavior in a physical show is limited and unreliable. Rather than wait for attendee and exhibitor feedback at the end of a show—when it’s too late to affect its success—virtual event hosts can access and track behavior at both an individual and group level at any time. They can then make immediate and critical adjustments based on aggregate behaviors, preferences, and selections. How long each visitor attended, their unique profile and preferences, and the exhibits, content, and people they interacted with provides critical insight into macro market behavior and customer values.

ACHIEVE INCREMENTAL LEVELS OF MARKET AND BRAND VISIBILITY, PROMOTION AND QUALIFIED, QUANTIFIED LEAD GENERATION---MORE THAN AT A PHYSICAL EVENT

For event sponsors and exhibitors, virtual environments offer incremental levels of market and brand

Booth Selection – Virtual event exhibitors can typically choose from hundreds of booth configurations, designs, shapes, and colors that can be easily customized to reflect their brand and offerings.

Virtual Badge – When virtual event attendees “swipe” their virtual badge at a booth, exhibitors can track specific levels of interest in content as well as access their personal background information and preferences.

Showcase Offerings – Event sponsors and exhibitors can showcase their products and services in a unique variety of formats, including collateral pdf documents, videos, interactive demos, and live and on-demand webinars.

Networking – Just as exhibitors at physical events interact with visitors to their booth, event sponsors can inquire, dialogue, and network with attendees through a live chat system at any point. They can invite other virtual event participants to engage in a one-to-one or one-to-many online chat or with a booth representative or speaker. Continuous Metrics and Analytics Reporting – Virtual event exhibitors have round-the-clock access to analytics tools through a self-service reporting dashboard system. Each event sponsor has the ability to track the specific activities and behavioral trends in their booth.


A Virtual Environment that Drives Serious Demand Generation
Savvy business professionals are increasingly turning to virtual events for more effective demand generation, corporate communications and training initiatives.

Key Features
* Fully customizable virtual shows
* Integrated webcasting and virtual show platform
* Proven scalability and reliability
* Powerful registration and reporting
* Professional networking capabilities

The Next Gen Expo becomes a flexible communications and demand generation solution that provides a virtual venue all involved parties. With its professional networking capabilities, Next Gen makes virtual events more engaging and interactive. Without ever leaving their desks, participants can learn from video presentations, interact with exhibitors and communicate with peers using professional networking tools. In addition, with its complete registration system and ability to track attendee activity, Next Gen can deliver robust reporting analytics.

Key Benefits

Customizable Virtual Shows
Next Gen allows businesses to strengthen their brands and deliver an engaging end-user experience. It provides endless location possibilities, flexible navigation models and powerful branding opportunities. Show producers and sponsors may choose from a library of theme templates or take advantage of our “From Idea to Event’ capabilities using existing photographs or sketches of the desired venue. Show navigation uses intuitive hotspots and menu bars.

Integrated Webcasting and Virtual Show Platform

Next Gen combines the industry's leading live webcasting platform with an innovative virtual event solution.Key speakers and participants will sign on at the designated times enabling a highly engaged global interactive experience.


Proven Scalability and Reliability
Next Gen is produced by Steven Zuckerman, a creative alchemist and producer who has spent over 30 years in the entertainment business engaged with forward-thinking ideas, concepts, productions and promotions. His work is the recipient of two Grammy Awards as well as media attention from CNN, MSNBC, The Wall Street Journal, MTV,VH1, the New York times, Hollywood Reporter, Billboard and The Washington Post.

Powerful Registration and Reporting
Next Gen provides a complete registration system with the flexibility to incorporate existing registration sources. Once the show starts, the reporting engine provides details of show performance and attendee activity. For demand generation, Next Gen captures and qualifies leads, facilitating campaign ROI measurement.

Professional Networking
Next Gen provides a suite of professional networking tools - group and individual chat, scheduled discussions, message boards, vCard exchange, message center, and Q&A tools making it easy for attendees to connect with sponsors, exhibitors and other attendees. This integrated interaction strengthens brand awareness and helps build relationships with prospects and customers.

Show Locations
Home Plaza
Auditorium
Exhibitor Booth


A custom lobby with a show greeting and navigation to other Booths can be chosen from a library or designed from existing show locations. Booths can offer white papers, product collateral demos, rich media content, surveys, polls and giveaways. visitors. Group and individual chats are available for engaging visitors. Group and individual chats are available for engaging attendees.

Attend scheduled live and on-demand presentations within the with booth visitors.

Communication Center
Professional networking tools to find best matches for attendees, message board forums, message center.

Exhibit Hall

Resource Center
A central repository of all show content – webcasts, demos, Random or point-based prize drawings. documents and presentations with search and bookmark tools.


Next Gen provides turnkey shows, custom virtual environments, Client support includes setup, project management and training, show and booth greetings, Flash demos and presentations. Live support options on day of show for show producers, sponsors and attendees.


• Virtual Ballroom--for live, high-definition webcast keynotes and presentations by guest speakers and company executives


• Product Showcase—where sales staff can view new product demos and download sales kits and product literature


• President’s Club—to recognize top salespeople, managers and sales support staff

• Lounge—where attendees can “mingle” and communicate with peers, via message boards, chat and discussion groups


Key Features

Customizable Meeting Locations
The location for your meeting is completely customizable Within the environment you can engage your sales teamwith live, high-definition webcasts. Invite guest speakers and company executives to join from the comfort of their offices.

Virtual Ballroom
Attendees of your virtual sales meeting can access the event from any computer without having to download software or plug-ins. Once inside, attendees will see that the virtual sales meeting resembles a typical setting for a sales meeting, with easy access to product information, other team members and company executives. Your kickoff meeting content is easily accessed and remains confidential and secure.

Product Showcase
Invite your sales staff to visit product groups and other departments, download sales kits, and watch new product demos. Connecting with product managers is easy using the integrated booth chat tools and discussion forums.

Virtual Lounge
In this area, attendees “mingle” and network with peers. Attendees and show hosts can post to message boards and chat one-on-one or in groups. Regional teams can meet in the lounge to schedule and recap evening activities, share success stories and discuss winning sales strategies.